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John McMillan's Articles

Articles on Business

I provide a range of services to new companies ranging from mentoring through to interim management. I am available as a speaker, advisor or director. If you are starting a company, I hope you find these articles useful. If you need help in creating a company, do get in touch, I may well be able to answer your questions, develop your plans, and make things happen.


How to Start a Business Read the article

The Basics of Business Finance Read the article

Introduction to Marketing

If you get the marketing right and have the right management team, you will succeed.  This is a Powerpoint Presentation given to the Flying Start rally in Newmarket in November 2006.  It includes:

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What Are Your Customers Actually Buying?

You may think you know, but if you really talk to your customers and see your business from their perspective, not yours, you could be in for a surprise.  Get this wrong and you will be in trouble, get it right and you could double your profits.

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The Importance of Market Segments

Successful companies dominate their market. This e-article describes how to shrink your market to a size you can dominate.

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Technical Articles

Open Source Software

An introduction to open source software, presented to the Sudbury Chamber of Commerce. This explains how open source works, what is available and suggests a strategy to evaluate open source and Open Office.

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Combining Mail Lists

Advice based on my experience of merging mailing lists. A simple step by guide of how to merge lists, with information on removing duplicate records.

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Special Articles

Setting up a Software House

Packaged software is not the same as bespoke software. This article looks into the differences.
"How to Start a Business", above, gives advice on setting up a business.

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Creating a Spin Out Company

Many universities and other research organisations have developed valuable inventions. They are aware that they can exploit these to bring in useful funds. This article outlines the process of spinning out and exploiting an invention.

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Did these articles help?  Would you like other topics covered, or questions addressed?  I'd love to know.  Click here to make suggestions or ask a question.

Best regards

John


John McMillan at Flying Start Rally

 John advises a student at the Flying Start rally