Finding the right customers is very important - get it wrong and you will struggle, get it right and you will almost certainly succeed. The days are long gone when you could open your doors and customers would come flocking in. You have to work hard today to find customers, and not just any customers.
There are techniques for finding profitable customers and John McMillan has specialised in these for many years. John can help you by providing training, workshops or full blown marketing strategies.
John can show you how to:John will also design marketing messages for you.
"I have engaged John as a Consultant on a number of occasions, assisting
with the identification and exploitation of academic research. Time and time
again he has provided excellent insight, both technically and commercially,
and has been a tremendous asset to have on board."
James Callaghan, Business
Development Officer, University of Essex.
"In my search for articles by guest bloggers to help small businesses to
make more money, I found this excellent piece on Market Segments by John
McMillan who specialises in bringing high tech new products to market."
Business Coaching web site.
