Marketing Services for the IT Industry
John McMillan has been marketing software since the 1980s when he was
responsible for business packages for computer giant ICL.
He is experienced in the whole marketing cycle, from planning and finance through to
customer support. John can work for you as a consultant, interim manager
or director.
John's experience covers:
- Create and deliver marketing plans
- Evaluate viability of project
- Write business plans, both for operations and raising finance
- Identify benefits, customers and usp
- Identify supplier's strengths
- Identify market segments
- Evaluate sales channels and marketing mix
- Design, produce and give demonstrations
- Design and prepare sales material
- Web sites
- Set up CRM and support systems
What our customers say
"I have engaged John as a Consultant on a number of occasions, assisting
with the identification and exploitation of academic research. Time and time
again he has provided excellent insight, both technically and commercially,
and has been a tremendous asset to have on board." - James Callaghan, Business
Development Officer, University of Essex
